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The concept of the event and cultural core of the platform "City of Knowledge - City of Events"
SFERA connects culture, cinema, events, education, urban memory and digital registries
СФЕРА_Новый_уклад_Кодированное_искусство_презентация.pptx
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Version 1.0 · 22 August 2026
Prepared for the project outline "City of Knowledge - City of Events"
Contents
• 1. Summary of the concept
• 2. Meaning: what is coded art
• 3. New Order: A Cultural Operating System
• 4. Architecture SFERA
• 5. Code matrix of art
• 6. Events as a Mechanism of a New Order
• 7. Cinema, culture and urban memory
• 8. Registers and reliable data
• 9. User Roles
• 10. Product structure of the portal
• 11. Technological Logic
• 12. Economic model
• 13. Pilot for 90 days
• 14. Performance indicators
• 15. Risks and protection of meaning
• 16. Final Formula
1. Summary of the concept
“SFERA. New Order. Coded Art” is a platform concept that connects art, culture, cinema, events, education, urban memory and digital registers within a single development system.
Coded art is understood here not as a cipher for secrecy’s sake, but as a way to express meaning, value, knowledge and action through cultural forms: a film, an event, an image, a route, an exhibition, a symbol, a digital object or an educational programme.
Purpose of the document
• form semantic and product architecture direction "SFERA". Events";
• describe coded art as a tool for cultural navigation and bringing communities together;
• show how cinema, museums, heritage, educational events and digital registries are integrated into a single system;
• specify the structure MVP and the launch roadmap.
Short formula
2. Meaning: what is coded art
Coded art is art in which image, sound, plot, symbol, space and event serve both aesthetic and navigational functions. It helps a person understand where they are, which culture they belong to, what action is required of them and what role they can play in shared development.
Five levels of code
| Level | Contents | Example |
|---|---|---|
| Meaning Code | Idea, value, ideological support | Manifesto, film, exhibition, ritual of memory |
| Image Code | Visual form, symbol, style, color | Identity, poster, movie location, hero |
| Event Code | Scenario for putting people into action | Festival, film club, forum, route |
| Educational code | Knowledge that remains after the event | Lecture, course, tutorial, archive |
| Digital code | Data, registries, identifiers, metadata | Object card, ISAN, register, link graph |
Art in this logic ceases to be only a work. It becomes the interface between man and civilization.
3. New Order: A Cultural Operating System
The New Order is not merely an economic or technological model. It is a way of organising life in which culture, knowledge, events, social participation and digital infrastructure begin to function as a single operating system.
Principles of the New Order
1. Connectivity: No event exists apart from knowledge, place, people, and outcome.
2. Evidence: Cultural objects, films, events and projects rely on verifiable data and registers.
3. Participation: a person is not only a spectator, but a participant, co-author, volunteer, expert, creator of the project.
4. Continuity: Heritage is not conserved, but incorporated into modern life.
5. Mediation: Each event produces content, archive, and next step.
6. Scalability: The city model can be transferred to the region, the country and the international network.
4. Architecture SFERA
SFERA is not a single service. It is a multi-level platform that connects map, billboard, archive, registries, media, education, projects and analytics.
| Layer | Module | Purpose |
|---|---|---|
| Layer 1 | Map | Cultural objects, sites, routes, film locations, heritage |
| Layer 2 | Poster | Events, festivals, shows, lectures, exhibitions, forums |
| Layer 3 | Knowledge | Materials, courses, articles, videos, methods, schools |
| Layer 4 | Cinema and art | Films, authors, studios, archives, film clubs, festivals |
| Layer 5 | Registries | State and international databases of reliable data |
| Layer 6 | Projects | Exchange of initiatives, partnerships, grants, pilots |
| Layer 7 | Analysis | Event index, cultural activity, reports, forecasts |
The Central Formula of Architecture
5. Code matrix of art
For system work, it is necessary not just to collect events, but to encode them in semantic fields. This will allow you to build recommendations, routes, educational programs and analytics.
| № | Code | Meaning | Formats |
|---|---|---|---|
| 1 | Memory | History, heritage, archive, continuity | museum, chronicle, restoration |
| 2 | A vision of the future | Projects, scenarios, urban visions | forum, design session, futurological film |
| 3 | Person | Biographies, heroes, personal stories | Interview, documentary cycle |
| 4 | Place | Territory, landscape, architecture | route, cinema location, exhibition |
| 5 | Community | Clubs, initiatives, volunteers | meeting, film club, project meeting |
| 6 | Craft | Skills, craftsmanship, culture production | master class, school, laboratory |
| 7 | Symbol | Sign, image, color, myth, identity | art object, poster, media image |
| 8 | Action | Event, ritual, action, project launch | festival, premiere, city day |
| 9 | Knowledge | Lectures, courses, research, methods | University of the city, open lesson |
| 10 | Contact | Partnership, diplomacy, international exchange | teleconference, days of culture, forum |
| 11 | Economy | Grants, purchases, patronage, tourism | project exchange, pitching |
| 12 | Digital footprint | Metadata, archive, graph, analytics | event card, digital passport |
| 13 | Transformation | Change of environment, person, city | Final project, new tradition |
6. Events as a Mechanism of a New Order
The event in SFERA is not a separate date in the calendar, but a production unit of culture. It produces attention, knowledge, media, connections, projects, and memory.
Passport of events
• name, type, date, site and coordinates;
• semantic code and thematic field;
• organizer, partners, speakers, participants;
• related films, museum objects, historical places and routes;
• program, registration, tickets, broadcast;
• media after the event: photos, videos, text, interviews, presentations;
• results: solutions, projects, new meetings, grant applications, archive.
Event funnel
| Stage | What's going on | Targeted action |
|---|---|---|
| I saw | Poster, map, selection, recommendation | Transfer to event card |
| Copy that. | Description of meaning and use | registration or preservation |
| He came | Offline / online participation | participation, mark, feedback |
| Received knowledge | Materials after the event | Viewing records, downloading materials |
| Joined the community | Subscribing to a theme, club or organizer | Permanent participation |
| Created a continuation | Project, route, film, article, action | A new cycle of events |
7. Cinema, culture and urban memory
Cinema in SFERA acts as a memory amplifier and image of the future. Through the film, the city can tell about itself, connect people with the place, show cultural heritage, and create an event around viewing.
Cinemas SFERA
• City Film Club: regular screenings with discussion.
• City as film: a documentary cycle about territory, people and meanings.
• Map of film locations: filming locations and potential venues for new films.
• City Film Festival: a competition of films about the city, heritage and future.
• Film Laboratory: scripts, shorts, documentary projects.
• Memory archive: video stories of residents, masters, veterans, teachers, artists.
8. Registers and reliable data
For SFERA to be a serious platform, it must rely on reliable sources: state and international registers of culture, cinema, heritage, museums, grants, procurement and festivals.
| Contour | Sources | What the platform provides |
|---|---|---|
| Cinema RF | Register of rental certificates, national film certificates, Gosfilmofond, Film Fund | legal status of the film, archive, state support |
| Heritage of Russia | EGROKN, regional registries of OKN | object status, security restrictions, routes |
| Museums of Russia | the State Catalogue of the Russian Museum Fund | objects, collections, digital expositions |
| Financing of RF | PFCI, Culture. Grants from Russia, EIS procurement | grants, contests, purchases, partners |
| World Heritage | UNESCO World Heritage, UNESCO ICH | objects and traditions of world importance |
| Museums of Peace | Europeana, ICOM Red Lists | collections, cultural security |
| Film Archives of the World | FIAF, European Film Gateway, LUMIERE, ISAN, festival archives | archive, rental, identifiers, festival fate |
Digital object passport
• for film: title, country, year, authors, ISAN, rental status, festivals, archives, rights, events;
• for a cultural object: name, coordinates, status, history, photos, routes, events, investment potential;
• for event: date, place, semantic code, participants, media, results, continuation.
9. User Roles
| Role | Receives |
|---|---|
| Resident | events nearby, clubs, routes, training, participation |
| Tourist | routes, cultural points, events on travel dates, audio guides |
| Organizer | event creation, registration, media, report, partners |
| Museum / Theatre / Library | digital showcase, audience, events, educational programs |
| Cinematographer | locations, archives, themes, festivals, viewers, partners |
| School / University | educational routes, lectures, film clubs, project training |
| Power | analytics, activity map, reports, indices, feedback |
| Business / philanthropist | partnerships, sponsorship, cultural investments, brand events |
10. Product structure of the portal
The portal should be assembled as a single ecosystem, not a set of individual pages. The main screen shows a live map of events, knowledge and routes.
Main sections
• Today: events of the day and quick recommendations.
• Poster: Calendar of all events with filters.
• Map: cultural sites, sites, routes and events nearby.
• Cinema: films, screenings, film clubs, festivals, film locations.
• Museums: collections, exhibitions, virtual tours, educational programs.
• Heritage: cultural heritage objects, routes, restoration projects.
• Knowledge: lectures, courses, articles, techniques, events recording.
• Projects: initiative exchange, pitching, grants, partners.
• Archive: digital footprint of each event.
• International SFERA: UNESCO, Europeana, FIAF, cultural exchanges.
Member Account
The personal account records interests, events visited, certificates, clubs, routes, subscriptions, projects and recommendations. For organizers, the cabinet includes event creation, registration management, media, volunteers, report and promotion.
11. Technological Logic
Technologically, SFERA should work as a cultural graph: events, people, organizations, films, heritage sites, museum objects, routes and grants are related to each other.
Basics of the graph
| Entity | Key fields |
|---|---|
| Event | date, place, topic, participants, media, result |
| Object | museum, monument, cinema, park, school, house of culture |
| Film | title, authors, status, shows, archives, festivals |
| Person | expert, artist, director, teacher, volunteer, viewer |
| Organization | museum, theater, foundation, university, studio, NPO, business |
| Route | points, time, theme, events, audio guide |
| Project | team, goal, budget, grant, status, results |
| Data source | registry, catalog, API, official document |
AI-navigator
• selects events for human interests;
• collects routes for a day, weekend or trip;
• helps the organizer to describe the event and prepare a media plan;
• selects grants and partners for the project;
• analyzes the cultural activity of the city and shows weak zones.
12. Economic model
SFERA can combine public mission and a sustainable economy. It is important not to turn culture into a commercial marketplace, but to give it a financial infrastructure.
| Contour | Sources of income / resource |
|---|---|
| B2G | urban and regional contracts, analytics, digitalization of culture, reporting |
| B2B | partner packages for sites, museums, tourism, business |
| B2C | tickets, subscriptions, clubs, educational products, routes |
| Grants | PFCI, regional grants, international cultural programs |
| Media | partnership materials, video production, special projects |
| Projects | accelerator, pitching, application support, consortia |
13. Pilot for 90 days
The first pilot should be simple enough to actually run it, and meaningful enough to show the power of the model.
| Period | Focus | Result |
|---|---|---|
| 1–30 days | Base | site, map, billboard, 100 events, 30 sites, 20 organizers, Telegram channel |
| 31–60 days | Media and Communities | photo reports, interviews, videos, film clubs, lectures, weekend collections |
| 61–90 days | Projects and analytics | organizer's office, grant navigator, project exchange, first festival SFERA, event index |
Minimum set MVP
• home page "Today in SFERA";
• poster and event map;
• form of adding an event;
• event card with media and results;
• section "Cinema of the city";
• Knowledge section with materials after the events;
• the first cultural route;
• weekly media digest.
14. Performance indicators
To manage the project, you need not only a visit counter, but a full-fledged index of cultural eventability.
| Indicator group | What is measured |
|---|---|
| Activity | number of events, venues, organizers, participants |
| Diversity | topics, formats, age groups, districts |
| Availability | share of free events, events nearby, inclusiveness |
| Knowledge | records, lectures, materials, courses, downloads |
| Media | photos, videos, publications, coverage, citation |
| Projects | new initiatives, grant applications, partnerships, pilots |
| Heritage | events at cultural sites, routes, restoration initiatives |
| Cinema | screenings, film clubs, films about the city, festival projects |
| Internationality | exchanges, partner cities, international data and events |
15. Risks and protection of meaning
| Risk | Protection |
|---|---|
| The risk of becoming a regular poster | hard fix passport events, media archive and results |
| The risk of overloading with esoteric or incomprehensible language | use clear civil, cultural and educational terminology |
| Risk of unreliable data | rely on official registers, sources and verification |
| The risk of partner fragmentation | build a single graph of links and a common calendar |
| Risk of lack of economy | directly include grants, tickets, partnerships, B2G/B2B-model |
| Risk of weak continuation after events | close each event with the result and the next step |
16. Final Formula
“SFERA. New Order. Coded Art” is a way to bring a city together as a living cultural system. In this system, art does not stand apart from life, cinema does not exist apart from memory, an event does not disappear once its date has passed, and knowledge does not remain within closed institutions.
Final model
• SFERA is a connectivity platform.
• Events are a mechanism for the inclusion of people.
• Coded art is the language of meanings and images.
• Cinema is the memory and image of the future.
• Registers are a layer of confidence.
• AI is a navigator of culture and action.
• A new order is the result of a stable cultural organisation of society.
Final thesis:
Annex. Event Card SFERA
| Field | Description |
|---|---|
| Name | Brief and clear name of the event |
| Type | lecture, show, exhibition, forum, festival, route, master class |
| Meaning Code | memory, image of the future, person, place, community, craft, symbol, action, knowledge, communication, economy, digital footprint, transformation |
| Place | site, address, coordinates, connection with the object of culture |
| Date and time | beginning, ending, repetition |
| Organizer | organization, responsible person, contacts |
| Partners | museums, schools, business, NGOs, authorities, media |
| Programme | event structure and key blocks |
| Target audience | residents, children, youth, tourists, professionals, families |
| Related objects | films, museums, books, routes, personalities, monuments |
| Media before the event | billboard, announcement, trailer, posts |
| Media after the event | photo, video, article, interview, presentation |
| Result | What was created, decided, launched, recorded |
| Continued | next meeting, project, grant, route, film, club |
Source materials
Originals and versions of the document
- СФЕРА_Новый_уклад_Кодированное_искусство.docxDOCX · main document
- СФЕРА_Новый_уклад_Кодированное_искусство_презентация.pptxPPTX · related version
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SFERASPHERE_New_Setting_Coded_Art_Presentation.pptx · Web Text+
NEW ORDER
Coded Art
The concept of the event and cultural core of the platform "City of Knowledge - City of Events"
art → knowledge → event → project → heritage
Version 1.0 · 22 August 2026
1. Meaning of the concept
SFERA connects culture, cinema, events, education, urban memory and digital registries
No Poster
Not archive
Not a marketplace
The event is not seen as a date, but as a node of knowledge, media, people and result.
Post-event materials are transformed into digital memory, educational content, and routes.
Culture is not about selling tickets: it becomes a public assembly system.
Art has meaning. The event brings meaning into action.
SFERA · New Order · Coded Art
2. Coded art
Cultural form becomes an interface between a person, a city and the task of development
Image
Plot
Space
Action
Memory
visual symbol, style, sign
history, hero, conflict, choice
museum, square, route, city
participation, event, project
archive, film, knowledge, tradition
Coded Art = Aesthetics + Navigation + Action
SFERA · New Order · Coded Art
3. New Order
Cultural operating system of the city
- Connectivity: An event is related to knowledge, place, people, and outcome
- Evidence: reliance on audited registries and sources
- Participation: not a spectator, but a co-author and participant
- Continuity: Heritage is included in modern life
- Mediation: Each event produces content and the next step
- Scalability: City → Region → Country → International Network
Culture
Projects
Knowledge
SFERA
Events
Data
SFERA · New Order · Coded Art
4. Architecture SFERA
Multi-level connectivity platform
Poster
Archive
Map
Registries
Events and Calendar
Trace and Memory
objects and routes
Credibility
CULTURAL GRAFT
Media
Analysis
Knowledge
Projects
Content and coverage
Index and Reports
courses and lectures
Initiatives
SFERA · New Order · Coded Art
5. Code matrix of art
Unified meaning markup for recommendations, routes and analytics
Location Code
Code of Meaning
Action Code
Memory Code
- Playground
- city
- heritage
- coordinates
- Theme
- value
- genre
- Symbol
- Participation
- draft
- Role
- Next step
- archive
- film
- materials
- Tradition
Each object, film and event receives a digital passport and a semantic code.
SFERA · New Order · Coded Art
6. Event as a production unit of culture
Event produces attention, knowledge, media, communication, projects and memory
Place
People
Meaning
Action
Media
Result
site, coordinates
organizers, speakers
theme and code
participation program
photo, video, text
project, archive, continuation
The event doesn’t end with a date: it goes into knowledge, project, route or movie
SFERA · New Order · Coded Art
7. Event passport SFERA
A card standard that makes an event manageable and measurable
Identity
Life Cycle
name, type, date, site and coordinates semantic code and thematic field organizer, partners, speakers, participants related films, museum objects, historical places
program, registration, tickets, broadcast media after the event: photos, videos, text, interviews results: decisions, projects, applications, new meetings archive and next step
Event passport - the basis for the registry, analytics, media and grant reporting
SFERA · New Order · Coded Art
8. Cinema, culture and urban memory
Cinema enhances the image of the city and turns memory into an event
The City Film Club
The City as Film
Map of film locations
Regular Shows with Discussion
The Territory Documentary Cycle
Filming locations and new venues
Festival of City Cinema
Film Laboratory
Memory Archive
Competition for Heritage and Future
Short-Term Scenarios and Shorts
video stories of residents and masters
Film → showing → discussion → archive → route → new project
SFERA · New Order · Coded Art
9. Registers and reliable data
SFERA must rely on verifiable state and international sources
Cinema
Heritage
Museums
rental certificates, national film, Gosfilmofond, ISAN
EGROKN, UNESCO World Heritage, cultural routes
State Catalogue of the Museum Fund, Europeana, collections
Festivals
Financing
Rights
Cannes, Berlinale, FIAF, LUMIERE, archives
PFCI, grants, Film Foundation, public procurement
chain of rights, licenses, territories, contracts
Data gives confidence. The connections between data provide cultural intelligence.
SFERA · New Order · Coded Art
10. Product structure of the portal
The main screen shows a live map of events, knowledge and routes
Today
Poster
Map
Cinema
Museums
Heritage
Knowledge
Projects
Archive
International SFERA
Personal account of the participant
Organizer's office
interests, events visited, certificates, clubs, routes, projects and recommendations
event creation, registration, media, volunteers, reports, promotion and grants
SFERA · New Order · Coded Art
11. Technological Logic
The platform works as a cultural graph
Events
- AI selects events for human interests
- collects routes for the day, weekend or trip
- helps the organizer to describe the event and media plan
- selects grants and partners
- Analyzes cultural activity and weak areas
People
Organizations
Films
Heritage
Grants
SFERA · New Order · Coded Art
12. User Roles
One platform, different value scenarios
Resident
Tourist
Organizer
Museum
events, routes, clubs
routes, museums, billboard
registration, media, report
showcase, audience, education
Cinematographer
School / University
Power
Business
locations, festivals, themes
lessons, practices, projects
analytics, activity map
partnerships, investments
Purpose: to transfer a person from the position of the viewer to the position of the participant and the creator
SFERA · New Order · Coded Art
13. Economic model
Public Mission + Sustainable financial infrastructure
B2G
B2B
B2C
Urban and regional contracts, cultural analytics
partnerships, events, media, sponsorship packages
tickets, subscriptions, routes, clubs
Grants
PPP
Data
PFCI, Film Foundation, International and Regional Competitions
heritage sites, sites, tourism, restoration
event analytics, reporting, culture index
An important frontier: culture is not reduced to the market - the economy serves to develop meaning
SFERA · New Order · Coded Art
14. Pilot for 90 days
The minimum set of MVP that can be actually run
Month 1 Base
Month 2 Media
Month 3 Projects
• main "Today in SFERA" • poster and event map • form of adding the event • first sites and organizers
• photo reports and interviews • weekly digest • first film clubs • section "Knowledge"
• organizer's office • affiliate program • grant navigator • first festival SFERA
Pilot's goal: to prove that an event can produce knowledge, media, and continuation
SFERA · New Order · Coded Art
15. Performance indicators
City Cultural Event Index
- Number and variety of events
- Attendance and Re-participation
- Number of organizers and venues
- Percentage of Educational and Cultural Events
- Media Coverage and Archival Footprint
- Number of projects after events
- Involvement of youth and volunteers
- International Relations and Partnerships
- Grant applications and resources raised
- activity of heritage sites and museums
You can manage culture only when you can see not only attendance, but also the continuation of
SFERA · New Order · Coded Art
16. Risks and protection of meaning
The project needs not only technology, but also cultural discipline
The risk of publicity
Noise Risk
Risk of commercialization
reduce the platform to a calendar without result
Accumulate many events without meaningful structure
replace development with ticket sales
Risk of inauthenticity
The risk of elitism
Risk of rupture
work without registers and data verification
close participation for residents and young teams
do not record the archive and continuation after the event
Protection: event passport, semantic codes, verified data, archive and result index
SFERA · New Order · Coded Art
17. Final Formula
SFERA as a platform for connectivity of the new cultural order
SFERA
Events
Coded Art
Cinema
Connectivity Platform
Mechanism of inclusion of people
Language of meanings and images
Memory and image of the future
Registries
New Order
Reliability Layer
Navigator of Culture and Action
Sustainable cultural organization of society
The City of Knowledge has meaning. The City of Events puts meaning into motion. SFERA assembles it into a living cultural system.
SFERA · New Order · Coded Art
Annex. Event Card SFERA
Template for MVP and further automation
Identity
Meaning
Participants
name, type, date, place
code, theme, audience
organizer, partners, speakers
Connections
Process
Next
films, museums, routes, objects
program, registration, broadcast
media, report, decisions, continuation
This template turns each event into a managed cultural asset
SFERA · New Order · Coded Art
