R&D Model

Research

Development

Deployment

Demonstration

Version 1.0 · 22 August 2026

1. Summary of the model

APPOINTMENT

R&D-SFERA is not a development department, but a factory for turning designs into proven assets.

Main objective

Event as a test

Knowledge as an Asset

Shorten the path from idea to result and make development manageable: from research to scaling.

Each event becomes a public test of the hypothesis, a partner assembly point, and a digital footprint generator.

Methods, scenarios, data, registers, presentations, cases and educational modules are fixed in the knowledge base.

Idea

Prototype

Event

Market

The result of the model: a controlled conveyor of cultural, educational, digital and event products.

R&D Model of Events City · City of Knowledge · SFERA

2. Main logic R&D-SFERA

FORMULA

Research

Development

Deployment

Demonstration

Research environment, trends, requests

Designing concepts and prototypes

Getting to the city through teams and platforms

public verification through event and media

Expanded ecosystem chain SFERA

Research

Concept

Prototype

Event

Register

Product

Scaling

Capitalization

R&D Model of Events City · City of Knowledge · SFERA

3. Research and development facilities

WHAT WE DEVELOP

Events

Urban formats

Culture and cinema

forums, festivals, awards, exhibitions, strategic games

routes, spaces, centers of attraction, clusters

registers, festivals, film clubs, script laboratories

Education

Digital Products

Economy

courses, intensives, schools, academies, methods

portals, maps, offices, AI-navigation, archives

grants, sponsorship, franchises, PPPs, club models

Principle: The object of R&D is everything that can be researched, designed, tested, packaged and scaled.

R&D Model of Events City · City of Knowledge · SFERA

4. Architecture of R&D models

CONTOURS

Research Outline

environment scanning, interviews, analog analysis, resource maps

Conceptual outline

meaning, positioning, audience, format, effect

Project domain

project passport, budget, team, calendar, risks

Prototype outline

MVP, test event, demo page, pilot session

Event Outline

public approbation, partners, media, feedback

Digital framework

registers, knowledge base, data, analytics, scaling

A single project office connects all the contours into one controlled conveyor

R&D Model of Events City · City of Knowledge · SFERA

5. Full R&D cycle

CONVEIER

The cycle works like a repeatable machine: each new iteration refines the product, strengthens the partner network and increases the project capitalization.

Rule

First a small prototype, then scaling.

Scanning

Capitalization

Research

Withdrawal

R&D cycle

Ready case, digital footprint and clear next step.

Scaling

Concept

Asset

Register

Design

Methodology, brand, registry, franchise or affiliate program.

Packaging

Prototype

Event

R&D Model of Events City · City of Knowledge · SFERA

6. Events City R&D Laboratory

FUNCTIONS

Laboratory of Events

Culture and cinema

Laboratory of knowledge

format catalog, scripts, calendar

portal, registries, festivals, media archives

courses, academies, schools, digital library

Digital Registers

Branding and Media

Economics and grants

asset map, offices, analytics, AI-navigator

styles, sites, teasers, social networks, PR campaigns

partner packages, applications, franchises, PPP

Laboratories are not isolated: they are assembled for a specific project as a temporary production team.

R&D Model of Events City · City of Knowledge · SFERA

7. Five portals of R&D-model

FIVE WAYS

Portal logic helps not only to name blocks beautifully, but also to dilute functions: meaning, place, connection, knowledge and the digital layer.

Fire

Ideas and Creation

manifestos, concepts, future design

Ether

Land

SFERA Assembly

Digital SFERA

Infrastructure

registers, AI, offices, certificates

sites, routes, clusters, museums

Air

Water

Knowledge and Media

Communications

Media, lectures, films, libraries

communities, partners, volunteers, connections

R&D Model of Events City · City of Knowledge · SFERA

8. Management model

HOW TO MANAGE

R&D Council

Project cells

Project Office

• Selection of projects

• Hypothesis statement

• appointment of curators

• Effects Control

• scaling solution

Initiator → Researcher → producer → designer → Methodologist → financier → Media → Partners.

Each cell is responsible for a specific project and its result.

• calendar of events

• passport projects

• registers and knowledge base

• grant applications

• partner packages

• reporting and KPI

R&D Model of Events City · City of Knowledge · SFERA

9. Registers, data and knowledge base

DIGITAL LAYER

Each project leaves a manageable digital footprint — from the idea to the scaling case.

the Event Registry

the Register of Cultural Projects

Cinema Registry

the Register of Sites

roster of experts

Partner Registry

the Grant Registry

Franchise Registry

the Register of Educational Programs

Sign in

Processing

Withdrawal

idea, request, partner, resource

passport, data, examination, prototype

case, product, franchise

R&D Model of Events City · City of Knowledge · SFERA

10. Economics and grant outline

RESOURCES

Grants

Partnerships

Revenues

Scaling

competitions, applications, project passports, reports

sponsorship packages, corporate programs, expert clubs

tickets, subscriptions, services, licenses, merchandise, training

franchises, regional series, international formats

Financial logic: each event should not be an expense, but a step in the creation of an asset.

Event

Media case

Product

Market

R&D Model of Events City · City of Knowledge · SFERA

11. KPI and result evaluation

MEASUREMENT

R&D portfolio

Event result

Partner Network

concepts, prototypes, project passports

events, participants, venues, regularity

partners, experts, institutions, sponsors

Finance

Media

Social impact

grants, revenue, budgetary and extrabudgetary resources

publications, coverage, video, reputation index

education, employment, citizen engagement, tourism

Important: KPI should measure not only money, but also the development of the environment - knowledge, connections, trust, reputation and new opportunities of the city.

R&D Model of Events City · City of Knowledge · SFERA

12. Road map of implementation

STARTING

0–30 days

31–90 days

3–6 months

6–12 months

Kernel assembly

Pilots

Conveyor

Scale

team, registers, passport templates, map of the first projects

3–5 prototype events, first knowledge base, partner packages

regular calendar, grant flow, media packaging cases

franchises, regional series, international partners, digital SFERA

A critical success factor is to quickly launch the first portfolio of pilots and record the results in the form of cases.

R&D Model of Events City · City of Knowledge · SFERA

13. Standard passport of the project

SHABLON

Name

Budget

Mission

Partners

Goal

Indicators

Target audience

Risks

Product

Launch plan

Deadlines

Scaling model

Team

Digital footprint

The project passport is a single management standard: without it, the idea does not get into the R&D pipeline.

R&D Model of Events City · City of Knowledge · SFERA

The City of Events is not a calendar of events.

TOTAL POSITIONING

It is a research and design machine that transforms the city into a living laboratory of the future.

For the city

For people

For partners

new economy, tourism, reputation, employment

education, participation, creation, opportunities

projects, data, cases, markets

R&D model · City Events · City Knowledge · SFERA