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The navigation system of the City of Events: from the symbolic logic of five elements to clear development portals.
“City of Events” is presented as a single navigation model that connects place, people, public action, knowledge and meaning. The five business portals - Foundations, Communities, Events, Knowledge and Meanings - form a route from the resource base of the initiative to its mission; the elements are used as an internal symbolic and visual language.
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FOUNDATIONS
SFERA
EVENTS
MEANING
COMMUNICATIONS
KNOWLEDGE
EVENTS
Foundation • Communities • Events • Knowledge • Meaning
CITY OF EVENTS
Strategic idea
The elements are internal logic. Portals are an external language for the site, partners and users.
FORMULA
not esotericism on the facade, but clear navigation
Each portal is responsible for one type of development
The City of Events is a system where place, people, action, knowledge and meaning are combined into development projects.
Any project goes through five questions
all portals converge to the Event Sphere
Five portals give the project a full cycle: from the base to the mission.
CITY OF EVENTS
Five portals of development
The center of the system is the Event Sphere. Portals form an entry map for the person, team, project, and organization.
FOUNDATIONS
FOUNDATIONS
EVENTS
Space • Infrastructure • Resources • Territories
forums • festivals • awards • launches
MEANING
COMMUNICATIONS
SFERA
EVENTS
COMMUNICATIONS
KNOWLEDGE
People • Culture • Links • Partnerships
Education • Media • Analytics • Navigation
MEANING
Mission • Values • Image of the future • Strategy
KNOWLEDGE
EVENTS
CITY OF EVENTS
PORTAL OF BASIS
LAND / INTERNAL SYMBOL
Space • Infrastructure • Resources • Territories
"Where the idea gets land, form and support"
Positioning
Basis: material base of development, where the project receives the site, infrastructure and resource map.
sites and facilities
Territories and Clusters
LAND
Production and Crafts
FOUNDATIONS
Urban infrastructure
Resource Map
CITY OF EVENTS
PORTAL OF COMMUNICATIONS
WATER / INTERNAL SYMBOL
People • Culture • Links • Partnerships
"Where people unite in a living force"
Positioning
Communities: a space of living connections where people, partnerships and cultural environments are formed around projects.
Clubs and Communities
Partner Networks
WATER
People's Diplomacy
COMMUNICATIONS
Social programs
Volunteering and Care
CITY OF EVENTS
PORTAL OF EVENTS
FIRE / INTERNAL SYMBOL
forums • festivals • awards • launches
"Where an idea becomes an event"
Positioning
Events: the main outline of the launch, where the idea becomes a public action, forum, festival or campaign.
forums and festivals
Awards and competitions
FIRE
strategic sessions
EVENTS
Media campaigns
registration and broadcasting
CITY OF EVENTS
PORTAL OF KNOWLEDGE
AIR / INTERNAL SYMBOL
Education • Media • Analytics • Navigation
"Where the event gets map and knowledge"
Positioning
Knowledge: an intellectual center where methodologies, media, analytics, training and navigation are created.
Academy and courses
Media Center
AIR
analytics and reports
KNOWLEDGE
the Culture and Cinema Registers
the Expert Database
CITY OF EVENTS
PORTAL OF MEANING
ETHER / INTERNAL SYMBOL
Mission • Values • Image of the future • Strategy
"Where projects become a common mission"
Positioning
Meanings: The Highest Outline of Mission, Values, the Image of the Future, and Civilizational Strategy.
Manifesto and Charter
Values and Code
EFIR
image of the future
MEANING
Civilizational strategy
Contact EQUILIBRIUM
CITY OF EVENTS
How the project goes through the portals
Five questions turn any initiative into a complete element of the ecosystem.
Basis
Community
Events
Knowledge
Meaning
What is the material base, site and resource of the project?
What are the people, partners and audiences around the project?
What action, launch or event makes a project visible?
What materials, media, analytics and training accompany it?
What mission, value and image of the future does it carry?
If the project answers all five questions, it is ready for packaging, launch, partnerships and scaling.
CITY OF EVENTS
Navigation of the main page
Five portals can be used as the main screen of the site and an ecosystem map.
CITY OF EVENTS
Five portals of human development, city and society
FOUNDATIONS
COMMUNICATIONS
EVENTS
KNOWLEDGE
MEANING
Space • Infrastructure
People • Culture
forums • festivals
Education • Media
Mission • Values
Below the screen - a brief description, upcoming events, project map, partners and entry for initiatives.
CITY OF EVENTS
Positioning for different audiences
One architecture, but different explanations for citizens, business, state, culture and education.
Citizens
Where to come, what to learn, where to participate, with whom to unite
Business
where to find partners, venues, events, teams and public outline
State
How to build initiatives into a managed map of projects and effects
Culture
How to connect events, communities, heritage, media and meanings
Education
how to turn knowledge into programs, events and project trajectories
Portals should explain not “what we came up with”, but “how a person enters, participates and gets the result”.
CITY OF EVENTS
Visual code of portals
Color, symbol and tone help a person quickly understand the purpose of each input.
FOUNDATIONS
COMMUNICATIONS
EVENTS
KNOWLEDGE
MEANING
reliability
Matter
support
Communication
Participation
Culture
impulse
Launch
action
Clarity
learning
Media
Mission
Values
the future
Recommendation: on the site leave the names of the portals business, and use the elements as a deep symbolism and visual system.
CITY OF EVENTS
Portal content matrix
Each portal should have the same basic set of blocks: this will simplify the production of the site and presentations.
Purpose
Projects
People
Events
Documents
What the portal decides
Active initiatives
Teams and Partners
Launch Calendar
manifestos / regulations
So each section becomes not a showcase, but a working entrance to the ecosystem: a person sees the meaning, projects, participants, the nearest action and rules of inclusion.
CITY OF EVENTS
The ground gives room. Communities give people. Events have action. Knowledge gives navigation. Meaning gives mission.
FINAL FORMULA
FOUNDATIONS
SFERA
EVENTS
MEANING
COMMUNICATIONS
When five portals connect, the event ceases to be a one-time action. It becomes the point of development of man, city and society.
KNOWLEDGE
EVENTS
CITY OF EVENTS
CITY OF EVENTS
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